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A landing page is a special type of website that is optimized to encourage the Internet user to take action. A traditional landing page describes the product, its advantages, and indicates the need to purchase this product. In an ideal world, a landing page is created in such a way that a user who knows nothing about the product makes a purchase after visiting the site.
Landing pages remain a simple but very effective way to communicate with your target audience. Due to the convenience and versatility of landing pages, both international corporations and representatives of local businesses can use them. However, the external simplicity hides a lot of preparatory work.
When starting to create a landing page, you need to perfectly understand your target audience and perfectly navigate the market situation, and AIW can always provide you with professional help. Become a part of the digital future with us!